According to Variety, Karate Kid 2 (sequel to 2010s remake of the 1984 original movie) is a go with Jaden Smith and Jackie Chan reprising their roles. Though Smith's character is taught Kung Fu, all traditional martial arts schools should see a boost in interest and enrollments when the marketing machine begins to hype the movie.
This is obviously good for martial arts schools as they will likely see an increase in enrollment. If you own a school and haven't thought about it, now would be a good time to start preparing for the uptick in interest and questions. Especially if the parents want their kid to learn Kung Fu but they come to a Karate school because that's the name of the movie. :-)
Some schools used Karate Kids promotions in 2010/2011 and be prepared to see more of the same when Part 2 comes out. As parents, when you start seeing these or any promotion, carefully check them out. Remember to go in with an open mind and be on the lookout for the less than honorable schools. See my previous post on TMA schools and McDojos for a refresher.
That said I look forward to the movie and all the new students going to the dojo!